Changing Dealership Practices Boost Consumer Confidence

A recent survey concluded that the majority of British Columbian’s are confident in BC’s licensed vehicle sales industry. The 2013 Public Confidence Survey – commissioned by the VSA and conducted by Ipsos Reid – was used to rate the general public’s confidence in the industry. The results were promising, showing that:

– 67% of recent buyers gave the industry a rating of seven or above (on a ten point scale)
– 35% of all buyers said their recent buying experience is better than before
– 42% of recent consumers gave the industry a top three rating, compared to 34% of consumers who purchased two to five years ago
– Today’s consumers are more likely to receive mechanical inspection and vehicle history reports

These findings suggest that dealers and salespeople are making great strides in adopting best practices, thus promoting a professional industry to the public.

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